Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Data » OneTrust releases first free assessment tool for the new California privacy law

OneTrust releases first free assessment tool for the new California privacy law

The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.

Barry Levine on July 17, 2018 at 12:05 pm

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA).

Like GDPR, the new California legislation establishes consumer rights over personal data, including the right of deletion of that data, the right to opt out and the right to grant consent before data is collected. It affects companies doing business in California, although the exact definition of that term is expected to be determined more exactly by the time the Act goes into effect in January 2020.

To help organizations get a sense of whether they have to comply with CCPA, and, if so, what that might involve, privacy management software provider OneTrust is out this week with what it says is the new law’s first Initial Planning Assessment tool (registration required), developed with the International Association of Privacy Professionals.

It offers interactive questions that help scope out the situation for a given business, such as whether CCPA applies, determining whether the business is in charge of the data (the focus of CCPA is on data controllers) and the extent to which the business collects personal data.

The tool also helps users review the implications of user rights and business obligations, such as requirements to inform consumers of data breaches or what choices should be offered before data collection. It also presents supporting tasks that may be required, including updates to privacy-by-design efforts or to security programs.

OneTrust also offers other free basic tools that might be employed in conjunction with the Planning Assessment tool, such as a basic data mapping tool, a tool for posting cookie-notification banners and a portal for handling user rights management (the latter of which is free only up to a small number of users).

OneTrust’s main product, its Privacy Management and Marketing Compliance suite, has added CCPA requirements to its implementation tools for GDPR and other regulations, and OneTrust director of privacy Andrew Clearwater told me his company expects to add other state- or country-based privacy requirements as they emerge.

If California were treated as a separate country, Clearwater pointed out, it would be the fifth largest economy, not to mention the fact that the state is arguably the world center for technology and media companies. This means, of course, that the state’s data privacy regulations could have a major impact on business elsewhere.

The definition of personal data under CCPA is still being refined, he said, but it shares some commonalities with GDPR. It includes IP addresses and data that is used to create a profile, for instance, but it applies to a household as well as a consumer and can include browser history and search history, even if those records cannot be tied back to an individual.


New on MarTech

    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update
    Are you still using spreadsheets to manage your work? Take our poll
    Email: An early check in before the holiday madness begins
    PepsiCo’s strategies for marketing via online games and esports

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

DataMarketing Operations

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Organic Search Industry Benchmarks

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.