NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers
Mobile, online commerce data to supplement NPD's existing checkout tracking service.
Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.
For the first time, NPD will offer comprehensive, cross-retailer ecommerce data, directly measured from e-receipts from Slice’s panel of 2 million consumers, the largest longitudinal, cross-retailer panel of online shoppers. The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.
Information will be available via NPD’s Checkout Tracking(SM) ecommerce service. As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.
Says Kanishka Agarwal, Chief Data Officer at Slice Intelligence: “Together, we are delivering insights that have never been seen and precisely measuring what previously could only be approximated.”