Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges

Marketing is undergoing a transformation. Digital now captures more than half of all advertising spending in the U.S.

But how do marketers perceive the effectiveness of all the new channels at their disposal? Are those insights driven by measurement data they can trust? How does perception versus reality ultimately influence budget decisions?

Nielsen surveyed over 350 marketers around the globe to get answers and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

Visit Digital Marketing Depot to download the “Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.