Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
On Wednesday, October 28 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing technologists about the place of marketing operations in today’s marketing teams, and the different roles that fall within marketing operations.
Kim’s guests will be:
- Darrell Alfonso, Global Marketing Operations Manager, Amazon Web Services
- Steve Petersen, Marketing Technologist, Western Governors University
Topics of discussion will include how marketing operations fits into marketing, how it’s emerging as a distinctive career path, the different skills required for the different roles within marketing operations, the importance of specialization and becoming a subject matter expert, and how successful marketing operations professionals bring order out of chaos.
The chat will take place at 1 p.m. EDT and we will allow up to 100 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger MarTech Today audience to enjoy. If you would like to be part of the meeting please fill out this form. We will send confirmations to the first 100 people who sign up.
We at MarTech Today hope this series of live discussions will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand.