Stay ahead of the curve with MarTech

Every part of a business is marketing, but only marketers seem to know it. Customers quickly notice a difference between what a company does and what it says. That difference can be in anything: signage, store management, packaging, product quality or customer service. 

Adobe has marketed Firefly as an ethically trained AI image solution, safe for enterprises to use. However, as the company recently admitted, up to 5% of the training images came from questionable sources. We have a deep dive into why this is a legal problem for marketers using it and for Adobe.

Constantine von Hoffman,
Managing Editor

B2B marketing

7 steps to creating an audience-based B2B marketing plan

Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.

Marketing artificial intelligence (AI)

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.

Content management systems (CMS)

Webflow adds AI-driven personalization with Intellimize acquisition

Webflow's vision for a Web Experience Platform empowers marketing teams.

Customer data platform (CDP)

4 ways new Data Cloud features help you personalize ads

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Loyalty marketing

Consumers want to buy from the ‘right brand’

A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."

Marketing artificial intelligence (AI)

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.

MarTech webinar

5 ways to level up your personalization strategy

Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition.

Content marketing

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right.

MarTech on-demand

What's new in the world of marketing technology?

Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk.

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