New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

Yesterday, Google released a new YouTube Creator Playbook for Brands.

A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform.

“The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy,” writes YouTube’s head of audience development Vanessa Pappas in a blog post announcing its release, “From tips on how to create videos to video promotion.”

The new playbook is organized into the following seven sections:

1. Content Marketing
2. 10 Fundamentals to Create
3. Schedule Your Content
4. Optimize Your Content
5. Promote Your Content with Paid Media
6. Amplify Your Content with Social
7. Measurement

According to a report from TubeFilter.com, the playbook for brands is more comprehensive than previous versions of the playbook, with a deeper exploration of topics like paid media options, social media strategies and tracking tools.

The new YouTube Creator Playbook for Brands can be downloaded directly from the ThinkWithGoogle website.