New report: Top growth priorities for marketers, barriers, and the data-driven future

Today’s marketer has unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. This has resulted in a fundamental shift in how marketers measure success and make decisions. In the past, marketing was often seen simply as the “steward of the brand.” Now, driving real business growth has become marketing’s biggest priority.

Armed with data, all marketers — from analysts to channel managers to executives — are expected to prioritize growth and prove the value of every marketing investment. But this transition to marketing-led growth has not been easy.

In this report, Datorama partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to:

• Understand the evolving meaning of growth and its role as a key objective and mandate for marketers
• Identify the top challenges marketers face in operationalizing growth across their organization
• Assess how marketers attempt to overcome challenges stymieing growth and identify common behaviors that result in better growth

Visit Digital Marketing Depot to download “Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate,” from Datorama.