More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks.
Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network.
This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial intelligence, new data sources for audience targeting, additional levels of control, expanded inventory and responsive ad formats.
Microsoft Audience Network (MSAN) encompasses native ad inventory on MSN.com, Microsoft Outlook and the Microsoft Edge browser, as well as syndication partner sites with what are now called Microsoft Audience Ads.
The network uses artificial intelligence (AI) to optimize ad selection and relevancy, as well as pricing, click and conversion predictions. The Microsoft Graph underpins the audience targeting data available to MSAN, including web and search activity, demographic and consumer behavior activity, and for the first time, select LinkedIn profile dimensions.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.