More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

Examples of Microsoft Audience Ads

Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network.

This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial intelligence, new data sources for audience targeting, additional levels of control, expanded inventory and responsive ad formats.

Microsoft Audience Network (MSAN) encompasses native ad inventory on MSN.com, Microsoft Outlook and the Microsoft Edge browser, as well as syndication partner sites with what are now called Microsoft Audience Ads.

The network uses artificial intelligence (AI) to optimize ad selection and relevancy, as well as pricing, click and conversion predictions. The Microsoft Graph underpins the audience targeting data available to MSAN, including web and search activity, demographic and consumer behavior activity, and for the first time, select LinkedIn profile dimensions.

[Read the full article on Search Engine Land.]

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About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.