Mobile Referrals & Demographic Data Now Available On Facebook Insights

Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps.  Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service.  For full mobile data click on the “Mobile” link under the Traffic tab: Not only […]

Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps.  Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service.  For full mobile data click on the “Mobile” link under the Traffic tab:Mobile Tab

Not only can mobile now be tracked, but it can be tracked in-depth.  Many different elements of mobile referrals are tracked including demographics, source types and device types.  The mobile source reporting includes the following data points:

  • Feed referrals
  • Timeline referrals
  • Notification referrals
  • Bookmark referrals
  • Search referrals
  • Unknown referrals

Mobile Referral Type

Demographic information includes age ranges, language and gender (along with percentages of each.)  Device type data also allows Admins to discover which mobile platform is the most popular along with visit data for each:

Device Breakdown

For more information, click on the “Mobile” tab in your Facebook Insigihts page, or head over to the Facebook Developers blog.


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.