Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding
Investment follows launch of platform for creating "hyper-personalized" mobile marketing campaigns.
Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million. This round includes new investor Kleiner Perkins Caufield & Byers (KPCB), along with money from existing investor Shasta Ventures.
This latest investment comes on the heels of Leanplum’s recent launch of its Lifecycle Engine, a mobile marketing tool that lets marketers build “hyper-personalized campaigns on a visual timeline.” From the company’s news release:
With the launch of Leanplum’s Lifecycle Engine, brands now have the ability to proactively plan, set-up, and manage automated campaigns across every phase of the customer lifecycle – triggered by specific actions, and responsive to individual behavior. Mobile marketers can also use Leanplum’s analytics to measure the effectiveness of campaigns and make more informed, data-driven decisions.
Leanplum lists Expedia, Tesco and StumbleUpon among its clients.
Based in San Francisco, Leanplum launched in 2012 and was founded by former Google engineers Momchil Kyurkchiev and Andrew First.