Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android’s market share is down slightly Samsung’s is […]

Greg Sterling on November 5, 2013 at 6:21 pm

Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US.

While Android’s market share is down slightly Samsung’s is up. September data show Android with 51.8 percent of the smartphone market to Apple’s 40.6 percent. Microsoft also gained slightly, perhaps at Android’s expense, as the clear “third platform” now.

comscore Sept smartphone share

The iPhone 5s was announced on September 10 and went on sale September 20. Thus it’s not clear how many of those handset sales are reflected in these figures. My guess is that October will see another iPhone bump.

Among smartphone makers, as mentioned, only Apple and Samsung saw growth. Others were flat or down. HTC in particular is expected to have a terrible Q4 and is really in trouble because it’s losing so badly to Samsung in the Android arena.

comscore Sept smartphone share

Shifting to app and mobile web usage, comScore found that Google sites collectively had the greatest reach, followed by Facebook which also had the single most popular app. Yahoo surprisingly was third in terms of overall mobile reach; however only its weather and finance apps were in the top 15.

Interestingly Apple Maps is not very far behind Google Maps, at 11 and 8 respectively. This represents a drop of one position for Apple Maps and three places for Google Maps vs. last month.

top mobile properties September 2013


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    B2B customer journeys that begin at review sites are significantly shorter
    Using Google Analytics 4 integrations for insights and media activations
    Why we care about performance marketing
    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperienceDataPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.