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How mobile has changed the way we search, based on 10+ years of eye-tracking studies

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.

Kristi Kellogg on October 4, 2016 at 2:15 pm | Reading time: 1 minute

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.

At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.

In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different, due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Kristi Kellogg

Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect people with brands in meaningful ways. She works with Fortune 500 companies and small businesses alike to craft stellar content and wield winning social media strategy. She also reports on social media, SEO and PPC best practices. Kellogg's career is founded in journalism; her business and technology articles appear in newspapers, magazines, across the Internet and in books such as “Content Marketing Strategies for Professionals” and “The Media Relations Guidebook.”