Marketing artificial intelligence (AI)
Adobe GenStudio: 3 key questions answered
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
Marketing artificial intelligence (AI)
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
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Marketing artificial intelligence (AI)
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Understand the potential applications and limitations of generating synthetic data using AI models.
Marketing artificial intelligence (AI)
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Marketing artificial intelligence (AI)
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Marketing artificial intelligence (AI)
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Marketing artificial intelligence (AI)
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement.
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
How to integrate martech insights across your organization and unlock opportunities and competitive advantage.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
The first allegations of non-compliance with the Digital Markets Act target three tech giants.
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data.
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Marketing artificial intelligence (AI)
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.
It’s likely alternative data will be one of many ingredients used for cookie replacement.
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Tech giant claims new features will increase efficiency and scale for retail media with self-service.