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Measuring Effectiveness Of Branded Video Content

While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand. Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics. Recently, Hiccup NY’s Umatter division completed a comprehensive survey to discover the impact of branded video content research. […]

Digital Marketing Depot on January 27, 2016 at 3:00 pm

While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand.

Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics.

Recently, Hiccup NY’s Umatter division completed a comprehensive survey to discover the impact of branded video content research. This white paper from Hiccup reveals the survey’s findings and identifies key characteristics that were impacted by the addition of branded video content.

Visit Digital Marketing Depot to download your copy today.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.