MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• youXtools launches a user testing platform with AI-powered visual analytics
  Nov 7, 2017 by Barry Levine
  The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
• The subtle ways advertisers target audiences — and why they shouldn’t
  Nov 7, 2017 by Mark Williams
  Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers.
• Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
  Nov 7, 2017 by Amy Gesenhues
  Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.
• Facebook Messenger can now power chat on brand sites
  Nov 7, 2017 by Tim Peterson
  Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.

From Marketing Land:

• Eager to embrace live video? Inspiration and tips on how to get started
  Nov 7, 2017 by Jordan Kasteler
  How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur.
  
• SMX West registration is open
  Nov 7, 2017 by Marketing Land
  Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search.
• Salesforce announces data integrations with Google Analytics 360
  Nov 7, 2017 by Ginny Marvin
  A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
  

From Around The Web:

• How to Develop a Warm Audience With Live Video and Facebook Ads, Social Media Examiner
• iOS 11.2 will let developers offer introductory pricing for subscription apps, 9to5 Mac

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.