MarTech Today: WP Engine’s Content Performance, ‘customer tech’ to the rescue & tools for brand safety

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• WP Engine launches Content Performance analytics tool
  Jun 14, 2017 by Barry Levine
  Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
• Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
  Jun 14, 2017 by Barry Levine
  The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
• Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
  Jun 14, 2017 by Mark Williams
  As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.

From Marketing Land:

• Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
  Jun 14, 2017 by Greg Sterling
  Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
• Google rolling out GMB simple website creator
  Jun 13, 2017 by Greg Sterling
  Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.

From Around The Web:

• Facebook hires Siri natural language understanding chief from Apple, VentureBeat
• Developing a Data-Driven Website Redesign Strategy, UserTesting Blog
• How to Install JavaScript Snippets and Website Codes Into Your Website, Crazy Egg
• Hybrid Apps And React Native: A Time To Transition?, Smashing Magazine
• Using RFID for Omnichannel Fulfillment Success, Multichannel Merchant
• 17 WordPress Plugins for Email Marketers, AWeber Communications
• Why the battle against online advertising pollution is being fought by web browsers, Quartz
• Facebook teaches machines to negotiate with humans, TechCrunch
• Melding Marketing and Ad Tech a Challenge for B2C Companies, eMarketer
• Google’s getting serious about building its own iPhone, The Verge
• Snapchat quietly revealed how it can put AI on your phone, Quartz

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.