MarTech Today: WordPress 4.4.2, Skimlinks Partners With Lotame & URX’s “Carousels”

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• WordPress Releases 4.4.2 To Fix Two Security Issues
  Feb 2, 2016 by Matt McGee
  Latest version of popular content management system also fixes 17 bugs.
• 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
  Feb 2, 2016 by Wesley Young
  Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
• Skimlinks Makes Its User-Intent Data Available To DMP Lotame
  Feb 2, 2016 by Barry Levine
  The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in buying to its own behavioral and demographic layers.
• Deep-Linker URX Expands Into Related Ads/Content “Carousels”
  Feb 2, 2016 by Barry Levine
  New mobile content discovery option offers linked “cards” for tickets, songs, merchandise or other content.
• Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
  Feb 2, 2016 by Barry Schwartz
  The largest Russian search engine has launched their mobile-friendly algorithm today.
  

From Around The Web:

• EU Commission and U.S. agree on new framework for transatlantic data flows, europa.eu
• 4 Surprising Sources of A/B Test Pollution, blog.crazyegg.com
• 6 Tips to Improve Email Marketing Deliverability in 2016, multichannelmerchant.com
• Baby Steps in Email Automation, www.martechadvisor.com
• Moz Content Launches New Tiers and Google Analytics Integration, moz.com
• Target’s Kristi Argyilan finds the emotion in marketing technology, venturebeat.com
• Adstream Eyes The US Video Market With Acquisition of Deluxe AdServices, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.