MarTech Today: Why 6sense bought ZenIQ, a brief history of Facebook’s many privacy disasters & Instagram tests scannable Nametags
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s why 6sense bought ZenIQ Apr 12, 2018 by Barry Levine Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked. […]
Barry Levine on April 13, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Here’s why 6sense bought ZenIQ
Apr 12, 2018 by Barry Levine
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked. - Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
Apr 12, 2018 by Michelle Robbins
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.
From Marketing Land:
- Snapchat looks to offer new ecommerce options for Discover Publishers
Apr 12, 2018 by Amy Gesenhues
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. - Instagram tests scannable Nametags, taking another page from Snapchat’s playbook
Apr 12, 2018 by Amy Gesenhues
Similar to Snapchat’s Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.
- How to outdo the PPC robots in shopping ads
Apr 12, 2018 by Frederick Vallaeys
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
From Around The Web:
- As New Ad Marketplaces Form, Media Companies Must Find Their Place, AdExchanger
- Facebook Won’t Oppose California Consumer Privacy Act Anymore, Variety
- Make Your Conversations More Engaging with GIFs in Messaging, Official LinkedIn Blog
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.