MarTech Today: WhatsApp’s plans for business, Google’s new anti-fraud initiatives & rise of the strategic marketing operations leader
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: What marketers make of WhatsApp’s plans for businesses Sep 21, 2017 by Tim Peterson The Facebook-owned messaging app’s global user base creates an opportunity for it to serve as an […]
Barry Levine on September 22, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- What marketers make of WhatsApp’s plans for businesses
Sep 21, 2017 by Tim Peterson
The Facebook-owned messaging app’s global user base creates an opportunity for it to serve as an email marketing alternative abroad. - Google announces new anti-fraud initiatives for DoubleClick Bid Manager
Sep 21, 2017 by Ginny Marvin
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds. - Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
Sep 21, 2017 by Amy Gesenhues
VisionEdge Marketing’s Laura Patterson will be a part of the ‘How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations’ panel at MarTech Boston. - Rise of the strategic marketing operations leader: Part 1
Sep 21, 2017 by Debbie Qaqish
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.
From Marketing Land:
- Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
Sep 21, 2017 by Tim Peterson
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends.
From Around The Web:
- Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media, AdExchanger
- Larry Ellison Says Oracle Can Beat Amazon at Its Own Game, CMS Wire
- Ecommerce is being fueled by these key tech trends, Retail Dive
- Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web – Digital Advertising Planning and Buying, Centro
- Seismic Announces Enhancements to its Partner Edge Program, Seismic
- Free Cloud-Native Tools Are Changing the Industry, CMS Wire
- I’ve joined HubSpot as VP platform ecosystem, and this is why, Chief Marketing Technologist
- MarTechExec Compiles Comprehensive Report on the Impact of AI on Modern Marketing, MarTechExec
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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