MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on April 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- WFA to brands: Go beyond GDPR for online data transparency
Apr 20, 2018 by Robin Kurzer
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’ - The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
Apr 20, 2018 by Robin Kurzer
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set. - NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
Apr 20, 2018 by Barry Levine
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. - This week in GDPR
Apr 20, 2018 by Robin Kurzer
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation
From Marketing Land:
- YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Apr 20, 2018 by Amy Gesenhues
Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.
From Around The Web:
- Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat), Digiday
- Facebook has auto-enrolled users into a facial recognition test in Europe, TechCrunch
- How to Deliver Personalized B2B Experiences With AI, CMS Wire
- Post-GDPR, Clients Will Own Data And Agencies Must Get Creative, AdExchanger
- The Share of Digital Display Ads Bought Programmatically, MarketingProfs
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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