MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WFA to brands: Go beyond GDPR for online data transparency Apr 20, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over […]
Barry Levine on April 23, 2018 at 9:00 am
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- WFA to brands: Go beyond GDPR for online data transparency
Apr 20, 2018 by Robin Kurzer
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’ - The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
Apr 20, 2018 by Robin Kurzer
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set. - NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
Apr 20, 2018 by Barry Levine
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. - This week in GDPR
Apr 20, 2018 by Robin Kurzer
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation
From Marketing Land:
- YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Apr 20, 2018 by Amy Gesenhues
Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.
From Around The Web:
- Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat), Digiday
- Facebook has auto-enrolled users into a facial recognition test in Europe, TechCrunch
- How to Deliver Personalized B2B Experiences With AI, CMS Wire
- Post-GDPR, Clients Will Own Data And Agencies Must Get Creative, AdExchanger
- The Share of Digital Display Ads Bought Programmatically, MarketingProfs
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