MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• WFA to brands: Go beyond GDPR for online data transparency
  Apr 20, 2018 by Robin Kurzer
  The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’
• The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
  Apr 20, 2018 by Robin Kurzer
  The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.
• NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
  Apr 20, 2018 by Barry Levine
  The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.
• This week in GDPR
  Apr 20, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

From Marketing Land:

• YouTube ads found on extremist content channels, reigniting company’s brand safety issues
  Apr 20, 2018 by Amy Gesenhues
  Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.

From Around The Web:

• Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat), Digiday
• Facebook has auto-enrolled users into a facial recognition test in Europe, TechCrunch
• How to Deliver Personalized B2B Experiences With AI, CMS Wire
• Post-GDPR, Clients Will Own Data And Agencies Must Get Creative, AdExchanger
• The Share of Digital Display Ads Bought Programmatically, MarketingProfs

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.