MarTech Today: Walmart’s Big Payoff, “Minority Report” Potential & An App-Focused Search Engine

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System
  Dec 28, 2015 by Barry Levine
  Without the costs of a loyalty program, Walmart lands the contact info and purchase history of its participating customers.
• On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
  Dec 28, 2015 by Pamela Parker
  The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.
• The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
  Dec 28, 2015 by James Green
  What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you can expect.
• MarTech Landscape: What Is Programmatic Ad Buying?
  Dec 28, 2015 by Ginny Marvin
  Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here’s a look at what programmatic is and why it’s growing in clear terms.
• Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
  Dec 24, 2015 by Pamela Parker
  Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
• Digging Into Data: Our Top Analytics & Marketing Columns For 2015
  Dec 24, 2015 by Desiree Everts DeNunzio
  Want to learn more about how analytics can strengthen your marketing strategy? Take a look at the analytics and marketing columns our readers were most interested in this year.
• Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
  Dec 23, 2015 by Greg Sterling
  A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruise walks through a shopping mall where all of the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the […]
• Marketing Tech Evolves Beyond Automation — And Toward Intuition
  Dec 23, 2015 by Barry Levine
  Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it.
• Relcy Founder Satapathy Says He Has Built A Better Mobile Search Engine
  Dec 24, 2015 by Greg Sterling
  The founder of mobile search app Relcy, Rohit Satapathy, believes he has built a better mobile search engine. His focus is less on mobile web content, though that’s there, than “apps and actions.” Satapathy and his team for the past two years have been constructing what he says is a superior knowledge graph and an […]
  

From Around The Web:

• Teaching Google to Sell ‘Cloud’ to Companies, Wall Street Journal
• This is Google Glass: Enterprise Edition in the flesh [Gallery], 9to5google.com
• Case Study: How Switching Tools Increased Email Reply Rates by 187% in 1 Month, Moz
• What We Learned in 2015: Your Favorite Experts Share, bruceclay.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.