MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad Jun 19, 2018 by Barry Levine The people-based ad tech […]
Barry Levine on June 20, 2018 at 9:00 am | Reading time: 2 minutes
From MarTech Today:
- Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad
Jun 19, 2018 by Barry Levine
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other devices.
- Sneak peek: MarTech agenda highlights just for you
Jun 19, 2018 by MarTech Today
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]
From Marketing Land:
- Facebook opens up Watch to creators & adds video features to take on YouTube
Jun 19, 2018 by Amy Gesenhues
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.
- SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
Jun 19, 2018 by Joe Martinez
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.
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