MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad
  Jun 19, 2018 by Barry Levine
  The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other devices.
• Sneak peek: MarTech agenda highlights just for you
  Jun 19, 2018 by MarTech Today
  Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]

From Marketing Land:

• Facebook opens up Watch to creators & adds video features to take on YouTube
  Jun 19, 2018 by Amy Gesenhues
  Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.
• SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
  Jun 19, 2018 by Joe Martinez
  Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.

From Around The Web:

• Building a triple-looped Growth model for newspapers, Kevin Indig
• The Shadow Reader, Improved, AMP

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.