Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: The Ultimate Guide to GDPR, AR struggles to scale & Google’s Physical Web loses the Chrome browser

MarTech Today: The Ultimate Guide to GDPR, AR struggles to scale & Google’s Physical Web loses the Chrome browser

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Our ‘Ultimate Guide to GDPR’ launches today Nov 13, 2017 by Robin Kurzer The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context […]

Barry Levine on November 14, 2017 at 9:00 am | Reading time: 2 minutes

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Our ‘Ultimate Guide to GDPR’ launches today
    Nov 13, 2017 by Robin Kurzer
    The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context and guidance.
  • Forrester Wave report on web analytics: Adobe, AT Internet score top rank
    Nov 13, 2017 by Barry Levine
    The first such Wave since 2014, the report notes how web analytics tools fit into the wider category of digital intelligence.
  • Even with hype, AR struggling to scale
    Nov 13, 2017 by Evan Magliocca
    Despite all the excitement around augmented reality, it’s still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.
  • Google’s ‘Physical Web’ loses the Chrome browser
    Nov 13, 2017 by Barry Levine
    The company’s vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains.

From Marketing Land:

  • 7 ways to use dynamic content and multiply your conversions.
    Nov 13, 2017 by Digital Marketing Depot
    Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
  • Your brand vs. social algorithms: The conundrum of 2018
    Nov 13, 2017 by Blaise Lucey
    Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018.

From Around The Web:

  • New research: Understanding the root cause of account takeover, Google Online Security Blog
  • Oath unveils RYOT Studio as its global creative studio for brands and agencies, Oath

New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.