Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Tracking OTT ads to real-world purchases, Hitwise’s hourly updates & market segmentation strategies

MarTech Today: Tracking OTT ads to real-world purchases, Hitwise’s hourly updates & market segmentation strategies

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads Feb 2, 2017 by Barry Levine Companies say this is the first attribution chain from […]

Barry Levine on February 3, 2017 at 9:00 am

martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads
    Feb 2, 2017 by Barry Levine
    Companies say this is the first attribution chain from OTT TV ads to offline purchases.
  • How machine learning impacts the need for quality content
    Feb 2, 2017 by Eric Enge
    As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
  • Hitwise now updates its audience tracking hourly
    Feb 2, 2017 by Barry Levine
    The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.
  • Solving a marketer’s top 3 segmentation dilemmas
    Feb 2, 2017 by Mary Wallace
    Columnist Mary Wallace discusses the three primary reasons market segmentation strategies fail and explains what you can do to solve the problem.

From Marketing Land:

  • Amazon launches an Alexa hub to help marketers create voice skills
    Feb 2, 2017 by Matt McGee
    New resource targets brands and agencies that want a presence in the Alexa ecosystem.
  • Google Data Studio removes 5 free reports limitation
    Feb 2, 2017 by Ginny Marvin
    Create and share as many free reports as you’d like.

From Around The Web:

  • Google to end Hands Free pilot test on February 8, focus efforts on Android Pay, 9to5Google
  • 3 Website Hacks to Radically Improve Your Conversion Rates, Jeff Bullas
  • 3 Predictions for Native Video Trends in 2017, MarTech Advisor
  • How Marketers Can Use Technology for Personalization, MarketingProfs
  • How to build your own Twitter bot in less than 30 minutes, VentureBeat
  • Loathe it or Like it, Display & Native Ad Tech Will Serve to Grab More Mindshare in 2017, MarTech Advisor
  • Marketing Automation: Batteries Not Included, Content Marketing Institute
  • The Automation Dilemma: Scaling Innovation or Building Walls of Discontent?, Conversocial
  • Three full-stack marketing trends for 2017, Econsultancy
  • Integrating Progressive Web Apps deeply into Android, Chromium Blog
  • Protect your sending reputation with DKIM, Reach Mail
  • 36 percent of publishers are wading into VR and AR, Digiday

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.