MarTech Today: This week in GDPR, using Facebook machine learning & bot herding
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: This […]
Barry Levine on May 7, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- This week in GDPR
May 4, 2018 by Robin Kurzer
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
- The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more
May 4, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
From Marketing Land:
- Using machine learning to get more value out of your Facebook campaigns
May 4, 2018 by Laura Collins
Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.
- Google betting its Assistant can close the wearables gap with Apple
May 4, 2018 by Greg Sterling
New Assistant capabilities announced for Wear OS ahead of Google’s developer conference next week - The 5 big disruptions to marketing in 2018
May 4, 2018 by Digital Marketing Depot
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally. - The ultimate guide to bot herding and spider wrangling — Part Two
May 4, 2018 by Stephan Spencer
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.
From Around The Web:
- 4 Hidden Variables Sellers Must Master to Beat Amazon’s Buy Box Algorithm, Multichannel Merchant
- Be Selfish With Your Data, AdExchanger
- Study: Facebook’s focus on ‘meaningful interactions’ doesn’t slow video’s explosive growth, Mobile Marketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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