MarTech Today: Tech and fake news, martech to reduce app user churn & best-selling Alexa devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Can tech conquer fake news? Nov 30, 2016 by Barry Levine Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false. […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Can tech conquer fake news?
    Nov 30, 2016 by Barry Levine
    Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
  • 5 ways martech can help you reduce mobile app user churn
    Nov 30, 2016 by Josh Todd
    Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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