MarTech Today: Spending more on martech, Oodi’s agency outsourcing platform & GDPR won’t kill you

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
  Dec 13, 2017 by Amy Gesenhues
  Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.
• Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
  Dec 13, 2017 by Ginny Marvin
  Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.
• Digital advertising 2017: A year of reckoning in review
  Dec 13, 2017 by Ginny Marvin
  This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.
• Finding a perfect match: Oodi helps companies outsource to agencies
  Dec 13, 2017 by Robin Kurzer
  The ecommerce platform wants to make RFPs irrelevant and make the entire process quicker.
• GDPR won’t kill you. It’ll make you stronger
  Dec 13, 2017 by John Steinert
  The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

From Marketing Land:

• A balanced approach to data-driven SEO
  Dec 13, 2017 by Ryan Shelley
  SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
  
• Facebook ads can now link to brands’ WhatsApp accounts
  Dec 13, 2017 by Tim Peterson
  After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.

From Around The Web:

• Five Trends That Will Shape Mobile Adtech in 2018, MarketingProfs
• How Social Media Marketers Can Leverage Marketing Technology, eMarketer