MarTech Today: SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SourceMedia moves into dynamic native ads Mar 7, 2018 by Barry Levine The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel. […]
Barry Levine on March 8, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- SourceMedia moves into dynamic native ads
Mar 7, 2018 by Barry Levine
The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel. - Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
Mar 7, 2018 by Mike Sands
Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today’s environment.
From Marketing Land:
- Quora’s ad pixel now supports multi-event conversion tracking
Mar 7, 2018 by Ginny Marvin
Advertisers can also now get view-through conversion data.
- BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
Mar 7, 2018 by Greg Sterling
The company may be trying to force Facebook to negotiate a licensing deal. - Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Mar 7, 2018 by Ginny Marvin
User groups can help streamline the process of aligning account permissions across teams. - Expect only the best at MarTech next month
Mar 7, 2018 by Scott Brinker
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences.
From Around The Web:
- 8 Ways to Measure Chatbot Program Success, CMS Wire
- Google adds a video voicemail feature to its Duo messaging app, The Verge
- Introducing Video Chat in Messenger Lite, Facebook Newsroom
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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