MarTech Today: SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• SourceMedia moves into dynamic native ads
  Mar 7, 2018 by Barry Levine
  The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel.
• Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
  Mar 7, 2018 by Mike Sands
  Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today’s environment.

From Marketing Land:

• Quora’s ad pixel now supports multi-event conversion tracking
  Mar 7, 2018 by Ginny Marvin
  Advertisers can also now get view-through conversion data.
  
• BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
  Mar 7, 2018 by Greg Sterling
  The company may be trying to force Facebook to negotiate a licensing deal.
• Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
  Mar 7, 2018 by Ginny Marvin
  User groups can help streamline the process of aligning account permissions across teams.
• Expect only the best at MarTech next month
  Mar 7, 2018 by Scott Brinker
  MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences.

From Around The Web:

• 8 Ways to Measure Chatbot Program Success, CMS Wire
• Google adds a video voicemail feature to its Duo messaging app, The Verge
• Introducing Video Chat in Messenger Lite, Facebook Newsroom

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.