MarTech Today: Sizmek’s updated Ad Builder, Urban Airship’s notifications to any device & getting Google Home/Amazon Echo to talk to each other
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring Nov 3, 2016 by Barry Levine The ad management firm says the enhanced tool can generate interactive HTML5 videos without […]
Barry Levine on November 4, 2016 at 9:00 am | Reading time: 2 minutes
From MarTech Today:
- Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring
Nov 3, 2016 by Barry Levine
The ad management firm says the enhanced tool can generate interactive HTML5 videos without coding, as publishers move away from interactive Flash video.
- Urban Airship now sends its notifications to any device, not just smartphones or tablets
Nov 3, 2016 by Barry Levine
The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays or intelligent agents.
From Marketing Land:
- Choosing the right local marketing automation software for your business
Nov 3, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
- How to make Google Home & Amazon Echo talk to each other in an infinite loop
Nov 3, 2016 by Danny Sullivan
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
- Google Home’s arrival ushers in the era of the virtual assistant
Nov 3, 2016 by Greg Sterling
It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them
From Around The Web:
- 30 Essential Blog Tools for Growth, www.blogherald.com
- It’s Time to Take Content Marketing Automation Seriously, www.marketingprofs.com
- The Complete Guide to Speeding Up Your Content, www.searchenginejournal.com
- 5 ways AI marketing boosts campaign performance & ROI, venturebeat.com
- Forms Can Now Be Embedded in AMP Pages, www.searchenginejournal.com
- Google will soon let developers set introductory subscription prices for apps, venturebeat.com
- The NFL is producing a virtual reality video series exclusively for Google, www.recode.net
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.