Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Sizmek’s updated Ad Builder, Urban Airship’s notifications to any device & getting Google Home/Amazon Echo to talk to each other

MarTech Today: Sizmek’s updated Ad Builder, Urban Airship’s notifications to any device & getting Google Home/Amazon Echo to talk to each other

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring Nov 3, 2016 by Barry Levine The ad management firm says the enhanced tool can generate interactive HTML5 videos without […]

Barry Levine on November 4, 2016 at 9:00 am | Reading time: 2 minutes

martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring
    Nov 3, 2016 by Barry Levine
    The ad management firm says the enhanced tool can generate interactive HTML5 videos without coding, as publishers move away from interactive Flash video.
  • Urban Airship now sends its notifications to any device, not just smartphones or tablets
    Nov 3, 2016 by Barry Levine
    The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays or intelligent agents.

From Marketing Land:

  • Choosing the right local marketing automation software for your business
    Nov 3, 2016 by Digital Marketing Depot
    Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
  • How to make Google Home & Amazon Echo talk to each other in an infinite loop
    Nov 3, 2016 by Danny Sullivan
    They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
  • Google Home’s arrival ushers in the era of the virtual assistant
    Nov 3, 2016 by Greg Sterling
    It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them

From Around The Web:

  • 30 Essential Blog Tools for Growth, www.blogherald.com
  • It’s Time to Take Content Marketing Automation Seriously, www.marketingprofs.com
  • The Complete Guide to Speeding Up Your Content, www.searchenginejournal.com
  • 5 ways AI marketing boosts campaign performance & ROI, venturebeat.com
  • Forms Can Now Be Embedded in AMP Pages, www.searchenginejournal.com
  • Google will soon let developers set introductory subscription prices for apps, venturebeat.com
  • The NFL is producing a virtual reality video series exclusively for Google, www.recode.net

New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.