MarTech Today: Singular merges with Apsalar, SugarCRM launches new Relationship Intelligence product & Messenger M’s new suggestions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Singular merges with Apsalar to form ‘unified analytics platform’ for mobile Jun 27, 2017 by Barry Levine The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting. SugarCRM […]
Barry Levine on June 28, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
Jun 27, 2017 by Barry Levine
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting. - SugarCRM launches first product to help provide a ‘full view of customer’
Jun 27, 2017 by Barry Levine
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line. - An intervention on marketing’s dysfunctional relationship with data
Jun 27, 2017 by Joshua Reynolds
If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.
From Marketing Land:
- YouTube Studio beta on the way with new design, inbox features & way to organize comments
Jun 27, 2017 by Amy Gesenhues
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up. - Facebook Messenger’s M assistant now suggests saving links, calling people
Jun 27, 2017 by Tim Peterson
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.
From Around The Web:
- How to Build a Better WordPress Website … One Week at a Time, Copyblogger
- Thinking of a Master Plan for Your Website Redesign, UserTesting Blog
- UX Design Thinking From A Senior Citizen’s Perspective, Usability Geek
- RedPoint Global Unveils New Master Data Management (MDM) Capabilities on its Industry-Leading Customer Data Platform, RedPoint Global
- How Technology Content Marketers Can Earn Trust, Content Marketing Institute
- Amazon Web Services is launching machine translation service, CNBC
- iOS 11 preview: keep it simple, smarty, The Verge
- Yahoo Mail rolls out a rebuilt, redesigned service, including a new ad-free option, TechCrunch
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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