MarTech Today: Showpad helps sellers sell, agencies adjust to pressures & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Showpad gives companies a new way to help their sellers sell
  Dec 28, 2017 by Robin Kurzer
  The platform says it’s creating “salespeople of the future”
• How agencies are adapting to continued pressures on their business model
  Dec 28, 2017 by Tim Peterson
  To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.
• Three things marketers must do to better serve customers in 2018
  Dec 28, 2017 by Matt Zilli
  As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

From Marketing Land:

• From algo to aggro: How SEOs really feel about Google algorithm updates
  Dec 28, 2017 by Jamie Pitman
  Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.

From Around The Web:

• Metadata Will Supercharge Video, But It’s Still Early Days, AdExchanger