MarTech Today: Sharethrough adds first DSP for native programmatic video, EU’s proposed data collection rules & voice search strategies

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• 3 ways to thrive in the year of customer experience
  Jan 10, 2017 by Mike Sands
  Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.
• Going beyond ‘right consumer, right time, right place’
  Jan 10, 2017 by Phil Schraeder
  Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
• Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic
  Jan 10, 2017 by Ginny Marvin
  Adelphic customers will have programmatic access to in-feed inventory on the Sharethrough Exchange.

From Marketing Land:

• EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype
  Jan 10, 2017 by Ginny Marvin
  Consent rules could limit consumer data collection for ad targeting by messaging, email and phone service providers.
• Essential voice search strategies for 2017
  Jan 10, 2017 by Sherry Bonelli
  Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
• Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board
  Jan 10, 2017 by Greg Sterling
  Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook.
  

From Around The Web:

• Apple, Facebook, and Google top Greenpeace energy report card, but Amazon disappoints, venturebeat.com
• Four websites that have reduced their primary navigation options, econsultancy.com
• Mobile UX Trends For 2017, usabilitygeek.com
• WordPress Theme Detector, www.blogherald.com
• ICANN retires Affirmation of Commitments with US gov, domainincite.com
• How Augmented Reality Will Change Online Shopping, multichannelmerchant.com
• An Introduction To Building And Sending HTML Email For Web Developers, www.smashingmagazine.com
• ‘Fake it till you make it’: Confessions of a recovering ad tech executive, digiday.com
• Digital Asset Management in the Martech Cocktail, chiefmartec.com
• How Martech Will Play a Critical Role in Marketing in 2017, www.komarketingassociates.com
• Why Location-Based Machine Learning Is the Smart Path to Personalization, streetfightmag.com
• 8 Tools to Enhance Your Customer Experience On Mobile, www.jeffbullas.com
• WeChat is morphing so Chinese smartphone owners will never have to download an app again, qz.com
• IBM Quietly Builds Its Video Cloud, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.