MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it adds […]
Barry Levine on October 26, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Segment launches Personas to capture its ecosystem data into customer profiles
Oct 25, 2017 by Barry Levine
The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform. - B2B developer marketing? It’s complicated.
Oct 25, 2017 by Josh Aberant
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. - Two companies announce GDPR solutions for managers
Oct 25, 2017 by Barry Levine
SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.
From Marketing Land:
- Twitter will make its ads more transparent to brands, everyone else
Oct 24, 2017 by Tim Peterson
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.
From Around The Web:
- Introducing the All-New Amazon Appstore for Android Devices, Amazon AppStore Blog
- FTC loosens guidelines to let kids use voice commands, Engadget
- Researchers Hack Tinder, Ok Cupid, Other Dating Apps to Reveal Your Location and Messages, Gizmodo
- What Blockchain Can Offer Loyalty Programs, CMS Wire
- What to Do When Marketing Technology Can’t Be the Top Priority, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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