MarTech Today: Revcontent’s ‘Truth Initiative,’ people-based measurement & Safari’s third-party blocking
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on June 6, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Revcontent takes first step in its new ‘Truth Initiative’
Jun 5, 2017 by Barry Levine
The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites. - People-based measurement is the new black
Jun 5, 2017 by Jordan Elkind
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
From Marketing Land:
- WWDC: Safari will block third-party trackers from following users around the web
Jun 5, 2017 by Ginny Marvin
Trackers will not be able to use browsing behavior for ad targeting.
From Around The Web:
- The State Of Advanced Website Builders, Smashing Magazine
- How to Integrate AI Into Your Marketing Strategy, Search Engine Journal
- New Google Ad Filter Frightens Publishers, Ad Tech Players, AdAge
- Talking MarTech Careers with Andrew Dod, CMO at SharpSpring, MarTech Advisor
- Instagram’s head of design on how to build a design team and shipping Stories, TechCrunch
- Facebook tries to woo gamers with E3 livestreaming, VentureBeat
- High-end Livestreaming that Won’t Break the Bank, Small Biz Trends
- How Bayer cut its video ad rates 70 percent by bringing its DMP in-house, Digiday
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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