MarTech Today: Revcontent’s ‘Truth Initiative,’ people-based measurement & Safari’s third-party blocking

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Revcontent takes first step in its new ‘Truth Initiative’
  Jun 5, 2017 by Barry Levine
  The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
• People-based measurement is the new black
  Jun 5, 2017 by Jordan Elkind
  Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.

From Marketing Land:

• WWDC: Safari will block third-party trackers from following users around the web
  Jun 5, 2017 by Ginny Marvin
  Trackers will not be able to use browsing behavior for ad targeting.
  

From Around The Web:

• The State Of Advanced Website Builders, Smashing Magazine
• How to Integrate AI Into Your Marketing Strategy, Search Engine Journal
• New Google Ad Filter Frightens Publishers, Ad Tech Players, AdAge
• Talking MarTech Careers with Andrew Dod, CMO at SharpSpring, MarTech Advisor
• Instagram’s head of design on how to build a design team and shipping Stories, TechCrunch
• Facebook tries to woo gamers with E3 livestreaming, VentureBeat
• High-end Livestreaming that Won’t Break the Bank, Small Biz Trends
• How Bayer cut its video ad rates 70 percent by bringing its DMP in-house, Digiday