MarTech Today: Quantcast, Smaato release tools for IAB Framework, the Story of Data continues & Influ2’s person-based B2B ad platform
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on May 16, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Quantcast, Smaato release tools in support of the IAB Framework for GDPR
May 15, 2018 by Barry Levine
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps. - Unlocking higher marketing ROI with unified measurement: A step-by-step approach
May 15, 2018 by Rex Briggs
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement. - Outbrain adds IAS integration to proactively shield for brand safety
May 15, 2018 by Barry Levine
Compared to previous keyword-based reports that allowed the content to be shown anyway, the new partnership prevents marketers’ content from displaying on objectionable pages. - The story of data: Where are we now?
May 15, 2018 by Robin Kurzer
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.
- Influ2 launches what it calls the first person-based marketing B2B ad platform
May 15, 2018 by Robin Kurzer
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.
From Marketing Land:
- Facebook expands its list of marketing partners, while limiting what view tags can do
May 15, 2018 by Amy Gesenhues
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. - State of Digital Marketing Analytics in the Top 1000 Internet Retailers
May 15, 2018 by Digital Marketing Depot
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
From Around The Web:
- 3 benefits to merging your app and mobile web teams, Think with Google
- Once a must-have, marketers sour on DMPs, Digiday
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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