Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation

MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then […]

Barry Levine on April 11, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Protagonist’s new platform finds the stories told about brands
    Apr 10, 2017 by Barry Levine
    San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then offer strategic actions.
  • What’s really holding back your messaging program?
    Apr 10, 2017 by Jose Cebrian
    It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
  • How one marketing agency hacked Alexa to deliver on customer experience
    Apr 10, 2017 by MarTech Today
    Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

From Marketing Land:

  • 3 steps for retailers to perfect one-to-one customer segmentation
    Apr 10, 2017 by Digital Marketing Depot
    In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, products and offers
  • E-commerce companies can improve revenue by following these 5 tips
    Apr 10, 2017 by Trond Lyngbø
    Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.

From Around The Web:

  • Marketers Seek Technologically Advanced Agencies for Analytics Needs, KoMarketing
  • How to Use Neuromarketing to Boost Your Marketing Campaigns, MarketingProfs
  • ShareThis Launches First Free A/B Testing Tool for Publishers Tailored for Facebook, PR Newswire
  • Amazon is taking on Google and Facebook for ad tech dominance, Digiday
  • Which Chatbot Is Right For You?, CMS Wire
  • How AMP Affects Publishers & Advertisers, Search Engine Journal
  • Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands, Street Fight
  • With these Pixel tips, your photos will bloom bright, The Official Google Blog
  • YouTube TV Will Force You to Watch Ads on Many DVR’d Shows, Wall Street Journal

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.