MarTech Today: Progressive Web Apps, algorithmic multi-channel attribution & actionable AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• MarTech Landscape: What are Progressive Web Apps?
  Oct 25, 2016 by Barry Levine
  According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
• Organizing for simplicity: An inside look at Humana’s digital transformation
  Oct 25, 2016 by Nadine Dietz & Erica Seidel
  Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
• BlueVenn opens for marketing automation business in the US
  Oct 25, 2016 by Barry Levine
  The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys and real-time monitoring of customer behavior.
• Beyond heuristics: Algorithmic multi-channel attribution
  Oct 25, 2016 by David Fothergill
  Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
• Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
  Oct 25, 2016 by Matt McGee
  In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
• Actionable AI: Data science meets social science
  Oct 25, 2016 by Melody Gambino
  Artificial intelligence isn’t just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.

From Marketing Land:

• Google Tag Manager now supports AMP (Accelerated Mobile Pages)
  Oct 25, 2016 by Matt McGee
  Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters
  
• Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
  Oct 25, 2016 by Greg Sterling
  Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
  

From Around The Web:

• Why You Need to Think About Eye Tracking, www.convinceandconvert.com
• WordPress 4.7 to Introduce User-Specific Language Setting for the Admin, wptavern.com
• Big brands condemn “fraudulent” .feedback gTLD in ICANN complaint, domainincite.com
• GoDaddy builds a new (and better) domain valuation tool, domainnamewire.com
• Outreach Picks Up Where Salesforce Leaves Off Providing “System of Action” and Outbound Analytics, www.prnewswire.com
• Are Retailers Using Too Much Ad Tech?, adage.com
• Does Your Marketing Technology Support Cross-Channel CX?, www.cmswire.com
• How We Built Our Content Marketing Stack to Drive 10x ROI, contently.com
• The Marketer’s Guide To Artificial Intelligence, adexchanger.com
• Introducing Graph API v2.8, developers.facebook.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.