MarTech Today: Preventing a ‘Groundhog Day’ scenario, the new advertising industrial complex & Twitter loses its head of VR/AR
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Stop […]
Barry Levine on February 7, 2018 at 8:15 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Feb 6, 2018 by Mike Sands
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. - The new advertising industrial complex is here — for now
Feb 6, 2018 by David Rodnitzky
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. - [Reminder] The 5 Big Disruptions to Marketing in 2018
Feb 6, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. The marketing world is […]
From Marketing Land:
- Twitter loses its AR, VR head Alessandro Sabatelli
Feb 6, 2018 by Tim Peterson
The former Apple designer had joined Twitter less than two years ago.
- Four new search trends in mobile app discovery
Feb 5, 2018 by Brian Solis
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.