MarTech Today: Prepping for a cloud/email provider, Amazon controls digital assistant market & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• 7 steps to help you prepare for a marketing cloud/email service provider transition
  May 8, 2017 by Jose Cebrian
  Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.

From Marketing Land:

• Register for SMX Advanced this week: reserve your spot & save $400
  May 8, 2017 by Marketing Land
  It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates.
  
• Amazon controls 70% of digital assistant device market [eMarketer]
  May 8, 2017 by Greg Sterling
  Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.

From Around The Web:

• How 4 Major Retailers are Using Big Data, Kissmetrics
• 3 Ways Marketers Can Use Data More Effectively, Adweek
• Blippar Introduces Industry’s First Augmented Reality Rich Media Ad Format, Market Wired
• 4 things all marketers need to kill martech spaghetti and simplify tech stacks, Tune
• Martech Vendors Can’t Avoid Ad Audience Battles, MarTech Advisor
• 2017 Marketer’s Guide To Location Data, AdExchanger
• Google Now and Play Store broken due to tests for some users, Android Authority
• Leveraging Geolocation to Reimagine Mobile Engagement, MarTech Advisor
• Facebook premium TV shows launch and details revealed, Business Insider
• How to Use Facebook Camera Effects to Frame Your Facebook Stories, Social Media Examiner
• How to Use GIFs on Twitter: A Step by Step Guide, Small Biz Trends
• How to Use Hashtags on Pinterest (Don’t!), Tailwind Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.