MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. […]
Barry Levine on January 12, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- ‘Consent is unworkable’ for programmatic ads in the era of GDPR
Jan 11, 2018 by Barry Levine
PageFair says the current digital ecosystem is dying, and here’s how to fix it.
From Marketing Land:
- AdSense rolls out ad balance optimization tool for publishers
Jan 11, 2018 by Susan Wenograd
Publishers also now have a metric showing ad session length.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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