MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. […]
Barry Levine on January 12, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- ‘Consent is unworkable’ for programmatic ads in the era of GDPR
Jan 11, 2018 by Barry Levine
PageFair says the current digital ecosystem is dying, and here’s how to fix it.
From Marketing Land:
- AdSense rolls out ad balance optimization tool for publishers
Jan 11, 2018 by Susan Wenograd
Publishers also now have a metric showing ad session length.
From Around The Web:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.