MarTech Today: PageFair’s GDPR-friendly Perimeter ad initiative, data privacy issues can impact sales & ensuring precise data for location accuracy
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting Jan 29, 2018 by Barry Levine The new effort will forbid third-party data services and will target ads primarily […]
Barry Levine on January 30, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Jan 29, 2018 by Barry Levine
The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments. - Cisco study: Data privacy issues can delay sales
Jan 29, 2018 by Barry Levine
Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’ - How location data accuracy leads to stronger personalization
Jan 29, 2018 by Amy King
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
From Marketing Land:
- Why top social media experts say Facebook’s News Feed change is no big deal
Jan 29, 2018 by Mark Traphagen
Worried about Facebook’s overhaul of its News Feed? Don’t hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.
From Around The Web:
- 12 New Social Media Tools for 2018, Practical Ecommerce
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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