MarTech Today: Oracle’s B2B data marketplace, Infer’s account-based behavior scoring & Amobee’s Triggers
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle […]
Barry Levine on August 18, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Oracle launches ‘largest B2B audience data marketplace’
Aug 17, 2016 by Barry Levine
The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet. - Predictive scorer Infer unveils ‘first account-based behavior scoring’
Aug 17, 2016 by Barry Levine
The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based targeting. - Amobee Triggers activates campaigns based on a mix of online & offline signals
Aug 17, 2016 by Ginny Marvin
Advertisers can set triggers to serve ads in real-time based on both contextual signals as well as custom insights into consumer sentiment. - 3 tips for embracing martech
Aug 17, 2016 by Mary Wallace
Change isn’t easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
From Around The Web:
- 404 to 301 Plugin Considered Harmful, www.wordfence.com
- Photoshop Etiquette For Responsive Web Design, www.smashingmagazine.com
- WordPress 4.6 “Pepper” Release, www.wpexplorer.com
- Cuebiq and MediaMath Enter Data Partnership, www.adotas.com
- How to build a chatbot your users will love, venturebeat.com
- Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech, adexchanger.com
- Marketing Automation Keeps You Ahead of the Buying Cycle, www.cmswire.com
- Why Marketers are Choosing Self-Service Technology over the Mega Vendor Marketing Cloud, www.martechadvisor.com
- Winter Is Coming To Ad Tech: Obliteration Not Consolidation, adexchanger.com
- All You Need to Know About App Indexing, www.searchenginejournal.com
- The Next Big Mobile Ad Platform, adage.com
- Twitter’s Crashlytics can now track out-of-memory iOS app crashes, venturebeat.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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