MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Optimizely […]
Barry Levine on September 16, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
Sep 15, 2016 by Barry Levine
The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
- Adobe Target expands beyond A/B testing to automated optimization of user experience
Sep 15, 2016 by Barry Levine
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. - Everything you need to know about marketing automation platforms in one report
Sep 15, 2016 by Digital Marketing Depot
B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to […]
From Around The Web:
- Choosing a Data Analytics Solution: Which One is Right For You?, www.cmswire.com
- Ways to Test Your Ecommerce Analytics Setup, www.lunametrics.com
- Six things to consider when implementing personalisation, econsultancy.com
- Sitecore® Launches Sitecore® Experience Platform™ 8.2 to Accelerate Strategic Marketing Initiatives, PR Newswire
- China Ad Tech Titan iPinYou Moves West, adage.com
- For Everyone Wrestling the Risk/Reward of Technology Adoption – Answers & Insights Here., thedma.org
- How Lifetime Daily Used Tech to Scale Its Content, contently.com
- Outlook.com adds support for Google Drive files, www.theverge.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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