MarTech Today: The new identity consortium, Acxiom partners with ShareThis & the real future of SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink acts as centerpiece for new identity consortium May 4, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of matching […]
Barry Levine on May 5, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
May 4, 2017 by Barry Levine
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities. - Acxiom adds interest-based ShareThis data to its arsenal
May 4, 2017 by Barry Levine
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company. - Machine learning & neural networks: The real future of SEO
May 4, 2017 by Benjamin Spiegel
Columnist Benjamin Spiegel takes a look at how machine learning and technologies like TensorFlow will change the way we think about SEO.
From Marketing Land:
- How Google assesses the ‘authority’ of web pages
May 4, 2017 by Danny Sullivan
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
From Around The Web:
- App Store Sources and App Referrer Data Now Available, Apple Developer
- The Real Effects Of Bad Web Design, Usability Geek
- Countries with Weird TLD Habits, Domain Name Wire
- How to Make an Animated GIF: A Guide for Marketers, Social Media Examiner
- Bynder Announces Adobe Creative Cloud Integration, Market Wired
- SourceMedia Launches Social Catalyst: Advanced Social Retargeting On Its Top Trending Content, SourceMedia
- 3 Reasons Why Marketers Are Getting Excited About AI, Marketo
- Adding AI Chatbots To Your Marketing Mix, Search Engine People
- Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching, AdExchanger
- Should Chatbots Be a Part of Your Marketing Strategy?, Duct Tape Marketing
- These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance, Adweek
- 10 Tools to Create Animated Videos for Business, Small Biz Trends
- PSA: YouTube TV’s month-long free trial ends soon, The Verge
- Will Facebook Use Artificial Intelligence to Help Monitor Facebook Live?, Adweek
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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