MarTech Today: Myths about blockchains, Bynder acquires Webdam & using new tech to build a better marketing strategy

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Forrester report: Here are the biggest myths about blockchains
  Feb 19, 2018 by Barry Levine
  The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.
• Digital billboards in the UK will today start showing hacking attempts
  Feb 19, 2018 by Barry Levine
  The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.
• Make the most of MarTech — attend with your team & save!
  Feb 19, 2018 by MarTech Today
  Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California. Attend for: Case studies from leading brands that have overcome thorny […]
• Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
  Feb 19, 2018 by Robin Kurzer
  The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.
• Bynder’s acquistion of Webdam creates a global DAM powerhouse
  Feb 19, 2018 by Robin Kurzer
  The digital asset management company added Shutterstock’s DAM business for $49.1 million.

From Marketing Land:

• Make the most of MarTech — attend with your team & save!
  Feb 19, 2018 by Marketing Land
  Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California.
• Learn programmatic advertising from Oracle
  Feb 19, 2018 by Digital Marketing Depot
  Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience.
  
• Making website speed and performance part of your SEO routine
  Feb 16, 2018 by Bobby Lyons
  Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
• How to build a better marketing strategy using new technologies available today
  Feb 16, 2018 by Nandini Rathi
  Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.

From Around The Web:

• Twitter discontinues its Mac desktop app after years of spotty support, The Verge
• 12 Enterprise Landing Page Builders For Marketers, CMS Wire
• A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com, Chief Marketing Technologist
• Chrome Ad Filtering In Action: The first examples of ads being blocked on sites running intrusive ads (desktop and mobile), G-Squared Interactive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.