MarTech Today: Monotype buys Olapic, the Intent Lab opens & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more asset to help brands define their marketing […]
Barry Levine on August 1, 2016 at 9:00 am | Reading time: 1 minute
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Why type provider Monotype bought UGC platform Olapic
Jul 29, 2016 by Barry Levine
According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity. - The Intent Lab opens and issues its first Digital Satisfaction Index
Jul 29, 2016 by Barry Levine
A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard. - 9 things most people don’t understand about SEO
Jul 29, 2016 by John E Lincoln
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. - AdWords gains 3 new cross-device attribution reports
Jul 28, 2016 by Ginny Marvin
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
From Around The Web:
- A Marketer’s Quick-Start Guide to Microsegmentation, www.martechadvisor.com
- Google meets Italy’s demands on data use practices, www.reuters.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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