MarTech Today: Mobile devices’ special opportunities for fraud, GDPR’s similarities to Y2K & Oculus’ content-based app search
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Mobile devices offer special vulnerabilities to fraud Oct 13, 2017 by Barry Levine As the types of mobile devices grow, expect more kinds of mobile-specific fraud. Scott Brinker: Marketing is now customer […]
Barry Levine on October 16, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Mobile devices offer special vulnerabilities to fraud
Oct 13, 2017 by Barry Levine
As the types of mobile devices grow, expect more kinds of mobile-specific fraud. - Scott Brinker: Marketing is now customer experience’s champion
Oct 13, 2017 by Barry Levine
Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT. - Nanigans launches incrementality optimization & reporting solution
Oct 13, 2017 by Ginny Marvin
The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns. - Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
Oct 13, 2017 by Scott Vaughan
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.
From Marketing Land:
- Oculus looks to improve VR app discovery with content-based search
Oct 12, 2017 by Tim Peterson
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
From Around The Web:
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.