MarTech Today: Mobile devices’ special opportunities for fraud, GDPR’s similarities to Y2K & Oculus’ content-based app search

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Mobile devices offer special vulnerabilities to fraud
  Oct 13, 2017 by Barry Levine
  As the types of mobile devices grow, expect more kinds of mobile-specific fraud.
• Scott Brinker: Marketing is now customer experience’s champion
  Oct 13, 2017 by Barry Levine
  Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.
• Nanigans launches incrementality optimization & reporting solution
  Oct 13, 2017 by Ginny Marvin
  The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.
• Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
  Oct 13, 2017 by Scott Vaughan
  The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.

From Marketing Land:

• Oculus looks to improve VR app discovery with content-based search
  Oct 12, 2017 by Tim Peterson
  Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
  

From Around The Web:

• Google Assistant can now control Chromecasts from your phone, The Verge
• Thyng is a platform for creating AR scenes, Venture Beat
• Twitter Is Crawling With Bots and Lacks Incentive to Expel Them, Bloomberg
• The pitfalls of pivoting: Mix-and-match video ad tech is costing publishers, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.