MarTech Today: Microsoft acquires Semantic Machines, YouTube’s new streaming music service & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
  May 21, 2018 by Robin Kurzer
  Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI.

From Marketing Land:

• YouTube’s new streaming music service to start rolling out this week
  May 21, 2018 by Amy Gesenhues
  YouTube Music will include skippable and non-skippable in-stream ads.
  
• Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
  May 21, 2018 by Digital Marketing Depot
  The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth.

From Around The Web:

• Building Your MarTech Stack Into an Ecosystem, Marketo
• How Evan Spiegel Fumbled Snap’s Redesign, The Information
• The paradox of simultaneous martech consolidation and expansion, illustrated, Chief Marketing Technologist
• Winning with apps: 5 ways to punch up your mobile playbook, Think with Google

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.