MarTech Today: Measuring ad-induced smiles, BKON Connect’s expanded browsing of the real world & plug-and-play semantic search
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on March 23, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- It’s true: Smiling at an ad means sales will go up
Mar 22, 2017 by Barry Levine
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. - BKON Connect unveils an expanded platform for browsing the real world
Mar 22, 2017 by Barry Levine
It offers an SDK that allows any app to browse web content from real-world touch points via Eddystone beacons, QR codes or NFC tags. - Twiggle offers plug-and-play semantic search to online retailers
Mar 22, 2017 by Greg Sterling
Company says its sophisticated search can be implemented without replacement of existing enterprise search. - A customer-centric approach to building marketing and sales stack
Mar 22, 2017 by MarTech Today
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
From Marketing Land:
- Facebook adopts header bidding to make its ad network more competitive with Google’s
Mar 22, 2017 by Tim Peterson
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal. - Foursquare offers Analytics product for retailers, multi-location brands
Mar 22, 2017 by Greg Sterling
Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.
From Around The Web:
- Baidu’s artificial intelligence wizard, Andrew Ng, has resigned from the company, Quartz
- Adding Images to WordPress Sidebars Is About to Get a Lot Easier, WordPress Tavern
- Are YouTube Videos Slowing Down Your Website?, Small Biz Trends
- An introduction to AI-powered ecommerce merchandising, Econsultancy
- Adbrain Chosen as Digital Addix’s Preferred Cross-Device Partner, PR Web
- Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform, Business Wire
- Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe, Eyeota
- Harte Hanks Partners with Usermind to Offer Customer Experience Orchestration and Consulting Services, Market Wired
- Linc Global Innovates Returns Process by Using API Technology from Pitney Bowes, Pitney Bowes
- Nielsen Catalina Solutions and Moat Help Marketers Study How Viewability and Attention Metrics Relate To Offline Sales, Business Wire
- Optimove Adds AI-Powered Product and Replenishment Recommendations to its Customer Marketing Cloud, PR Newswire
- Pega deepens its AI capabilities in Pega Sales Automation to help businesses accelerate sales cycles and win more deals, Market Wired
- Reach Analytics Adds Automated Response Modeling Capabilities to Its Self-Service Predictive, PR Newswire
- Say Goodbye To Lead Forms: Now You Can Qualify Leads In Real-Time With Drift, Drift
- ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech, Contently
- Building Blocks: Andy Capener, VP Marketing at Finicity talks Marketing Tech, MarTech Advisor
- Machine Learning Without Empathy Fails, CMS Wire
- Marketing Automation Meets ABM, MarTech Advisor
- Principle and technology together: How adtech protects publisher content, Digiday
- THE HACKIES: A customer-centric approach to building marketing and sales stack, Chief Marketing Technologist
- Facebook Live adds PC game and desktop livestreaming, TechCrunch
- Facebook now lets you broadcast live video from a PC, The Verge
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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