MarTech Today: Location audiences, RTB transparency & Amazon’s Echo Show
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The power of location audiences: A buyer’s guide & scorecard May 9, 2017 by Michael Della Penna Location data can help take your marketing and advertising to the next level, […]
Barry Levine on May 10, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- The power of location audiences: A buyer’s guide & scorecard
May 9, 2017 by Michael Della Penna
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. - Call for entries: The 2017 Search Engine Land Awards
May 9, 2017 by MarTech Today
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today. - Bringing much-needed transparency to RTB
May 9, 2017 by Alex Bornyakov
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
From Marketing Land:
- 3 tactics we’re using for Answer Boxes
May 9, 2017 by Brian Patterson
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
- Pinterest’s object-recognizing Lens feature now scans QR codes, too
May 9, 2017 by Tim Peterson
It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move. - Call for entries: The 2017 Search Engine Land Awards
May 9, 2017 by Marketing Land
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
- Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
May 9, 2017 by Greg Sterling
New device will cost $229 and be available on June 28. - Up close with Facebook’s Frame Studio
May 9, 2017 by Danny Sullivan
Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.
From Around The Web:
- 11 Visual Storytelling Tools and How They’ll Help Your Content Marketing, Convince and Convert
- Integral Ad Science Widens Brand Safety Solution for Global Reach, Integral Ad Science
- Sharethrough Partners with BrightRoll DSP for Programmatic Native, Native Advertising
- How Ad Tech And Mar Tech Will Come Together (Or Not), AdExchanger
- AR visionaries learn to cope with the limits of today’s tech, VentureBeat
- YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube, Tubular Insights
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.