MarTech Today: Location audiences, RTB transparency & Amazon’s Echo Show

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today,  Marketing Land and other places across the web.

From MarTech Today:

• The power of location audiences: A buyer’s guide & scorecard
  May 9, 2017 by Michael Della Penna
  Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
• Call for entries: The 2017 Search Engine Land Awards
  May 9, 2017 by MarTech Today
  The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
• Bringing much-needed transparency to RTB
  May 9, 2017 by Alex Bornyakov
  Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.

From Marketing Land:

• 3 tactics we’re using for Answer Boxes
  May 9, 2017 by Brian Patterson
  The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
  
• Pinterest’s object-recognizing Lens feature now scans QR codes, too
  May 9, 2017 by Tim Peterson
  It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.
• Call for entries: The 2017 Search Engine Land Awards
  May 9, 2017 by Marketing Land
  The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
  
• Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
  May 9, 2017 by Greg Sterling
  New device will cost $229 and be available on June 28.
• Up close with Facebook’s Frame Studio
  May 9, 2017 by Danny Sullivan
  Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.

From Around The Web:

• 11 Visual Storytelling Tools and How They’ll Help Your Content Marketing, Convince and Convert
• Integral Ad Science Widens Brand Safety Solution for Global Reach, Integral Ad Science
• Sharethrough Partners with BrightRoll DSP for Programmatic Native, Native Advertising
• How Ad Tech And Mar Tech Will Come Together (Or Not), AdExchanger
• AR visionaries learn to cope with the limits of today’s tech, VentureBeat
• YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube, Tubular Insights

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.